Why a PR expert should guide your marketing efforts
Public Relations as a learned science –
public relations and marketing efforts should not be a stab in the dark.
I hold a Bachelor of Science in Public Relations, or in the science of building relationships with people. (relationships build sales)
The coach title does not come from a seminar or small series of courses. I had four years of solid, constant training in research, strategy, campaigns and communications in the top public relations program in the nation, now followed by 8 years of hand-on experience in the field, (including regional marketing and public relations for more 30 restaurant locations simultaneously).
My technique includes:
A complete evaluation of the available information and research into what others have done if appropriate.
Identification of clear objectives and goals.
Identification of target audience/key publics.
Surveying and collecting data. Speaking with key publics.
Testing tactics, promotions and campaigns. *many “marketing consultants” start & finish with this one item alone*
Tracking and measuring success rates.
Tweaking if necessary.
Creating similar programs to those most successful.
Establishing and tracking the success of on-going goals for growth in brand awareness, sales, guest counts, employee retention, & guest satisfaction and loyalty.
Teaching accountability and being results-oriented.