Background Image
Our Strategic Sales Building Process
---♦---
Identifying your niche, measurable objectives, target audiences
Maximizing existing connections, discovering new partnerships
Developing a strategic plan to reach those objectives, measure successes
Going above and beyond to wow, convert first time guests to loyal repeat guests
Developing people through training, tools, empowerment, support and coaching
Earning media attention through community partnership and giving back
Growing the brand based on reputation, relationships, and excellence in people, product and service

Latest News

Just because a team has a star player, it doesn’t mean they’ll make it to the playoffs.

Food is not what makes a restaurant great. It is a main component, but the overall experience is made up of several different components. Just like in sports, just because a team has a star player (winning dish), it doesn’t mean they’ll make it to the playoffs. A dining experience…

Apply to Receive a Complimentary Focus Group

*Limited Time Offer* Three Restaurants Will Be Selected to WIN a Free Focus Group Study Three local restaurants will be selected to receive a complimentary focus group led by IYCM, Jacksonville’s premier Restaurant Marketing and Public Relations company. Learn what can be discovered about your restaurant in just a couple…

Why a PR expert should guide your marketing efforts

Public Relations as a learned science – public relations and marketing efforts should not be a stab in the dark.  I hold a Bachelor of Science in Public Relations, or in the science of building relationships with people. (relationships build sales) The coach title does not come from a seminar…

What makes or breaks a restaurant…

Food is generally not what makes or breaks a restaurant…     it’s the people. If there’s a breakdown in communication, training, operations or marketing, it could mean big losses. True success and rising sales are achieved when excellence in food meets excellence in people. The key is to create a happy…

Down in sales, so let’s cut labor?

Let’s Talk Restaurant Staffing – Sales aren’t where you want them, so let’s cut labor, right? Find ways to cut corners while finding outside events and new guests to drive in? Let me tell you why this is the worst thing you could do for your brand and business. Marketing…

IYCM Four Pillars of Building Restaurant Sales

IYCM Strategic Sales Building Process Identifying your niche, measurable objectives, target audiences Maximizing existing connections, discovering new partnerships Developing a strategic plan to reach those objectives, measure successes Going above & beyond to wow, convert first time guests to loyal repeat guests Developing people through training, tools, empowerment, support &…